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Y Not Natural looks to the plants and wisdom that come from Australia and especially the Outback.

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YNot Natural Aust. Pty Ltd, Australia

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Organic Beauty


From the moment of birth and beyond, a baby needs loving care. At the Y Not Natural Brand, we know that providing that care is both an art and a science. We are striving to provide mothers with safe and clinically proven mild baby care products, with 99.9% all-natural ingredients. But we don’t stop there. Our products are designed to enhance your baby’s routines and help you evoke positive emotions and ultimately enhance the loving bond between a parent and their baby.

At Y Not Natural, we understand that babies’ skin is so delicate and so different to adult skin, it needs mild & gentle care. That’s why we have developed our clinically proven mild range of skincare products especially for babies, helping you to take the best care of your baby’s skin. We take safety very seriously, which is why each and every product undergoes rigorous testing for gentleness.

Safety is our number one priority and we want parents to have full peace of mind. Our products are specially formulated to meet the special needs of babies’ skin and thoroughly assessed to make sure they’re safe, mild and gentle for use on babies.

The Djet brand that is dedicated to babies’ skincare includes; Baby moisturisers, Baby lotion, Baby powder, Baby massage oil, Baby bath, and Baby shampoo.