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Y Not Natural looks to the plants and wisdom that come from Australia and especially the Outback.

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YNot Natural Aust. Pty Ltd, Australia

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Organic Beauty

Genome Hair Growth System

Y Not Natural - Genome® Hair Amplification

Y Not Natural’s Genome line is an advanced system for hair amplification and growth for hair loss in male and female pattern baldness. Genome Hair effectively combines 21st-century scientific knowledge with ancient, time-tested, healing properties of Australian bush medicine, Chinese and Ayurvedic medicine hair care remedies.

Our Story

The Genome® Hair product system is a collaborative effort between Medical Hair Restoration Australia and Y-Not Natural, a Western Australian manufacturing company. With our advanced formulations, technology and manufacturing know-how, Genome Hair is truly a revolutionary line of highly effective hair-care remedies of uncompromising quality. Kate Dawes IAT, a qualified Trichologist and company director of Medical Hair Restoration Australia, had a vision for a range of natural products that minimized the effect of DHT on the hair follicle, without the unwanted side effects.

Through many years of consulting patients, Kate identified an increasing demand and need for a natural alternative that suits both men and women suffering from hormonal based hair loss without the unwanted side effects of medications. It was a natural progression that she found common purpose with Mervin Anderson, the Founder and Company Director of Y-Not Natural Pty. Ltd. which focuses on producing high performing skincare solutions for the whole family. Importantly, Y-Not Natural sources the highest quality ingredients along with using their state-of-the-art manufacturing plant which exceeds Australian and European standards, including leading bio-chemists, pharmacists, biologists and herbalists.

Our Philosophy

Our philosophy is to combine 21st-century scientific knowledge with ancient, time-tested, healing properties of Chinese and Ayurvedic medicine. Our ingredient philosophy is to source the majority of our ingredients from nature with synthetic ingredients used at a minimum to maintain the integrity and quality of products. We never allow animal testing. We are committed to continued research and development, expanding the Genome Hair ranges into the future.

The Genome Product Range

There are many causes of hair loss in both men and women. Hormones, nutrition, inflammation of the follicles and blood circulation are all aspects contributing to hair loss. The Genome range has been developed to address all these causes. The Genome® product range contains only ingredients of the highest quality, with no animal testing, and is totally all skin-types friendly. And the majority of ingredients are sourced from nature, with synthetic ingredients used at a minimum to maintain the integrity and quality of products. The Genome® range uses ingredients that have been proven effective via clinical trials.


  • Equally effective on all hair types for both women and men
  • Suitable for both Male and Female Pattern Baldness
  • When used regularly, miniaturized hair will be restored
  • Gain significant hair density
  • Natural alternative to medications
  • TGA approved manufacturing facility
  • No animal testing, Australian made
  • Sulphate Free
  • Paraben Free
  • Phthalate free
  • Mineral oil free
  • Fragrance free (essential oils only)
  • Non-toxic
  • Clinically proven safe for hair and skin